Pupils at Bluecoat Wollaton Academy stepped into the world of branding and marketing, thanks to an interactive workshop delivered by the marketing team from Lindum Group.

The session was organised as part of Lindum’s ongoing work on a new extension at the school, giving students an opportunity to engage with the project beyond the construction site. Instead of hard hats and blueprints, the focus was on creativity, communication and big ideas.

During the workshop, students were challenged to “build a brand” for the new school facilities, which will include a sports hall, changing rooms and a range of new classrooms for up to 300 pupils. Working in teams, they developed their own brand identity for the space – complete with a name, logo concept, slogan, target audience and even a social media campaign.

Lindum’s team guided pupils through the fundamentals of marketing and branding, exploring how successful brands combine visual identity, messaging and audience insight to stand out. Students were encouraged to think about what makes a brand memorable, how to appeal to their peers, and what would make the new building an exciting place to learn and train.

The workshop culminated in team presentations, where pupils pitched their ideas in front of their classmates, showcasing creativity, teamwork and confidence.

Marketing co-ordinator Emily Middleton said the initiative reflected Lindum’s wider commitment to engaging with local communities and inspiring young people to explore careers in construction.

“Seeing the enthusiasm, creativity and confidence from the pupils at Bluecoat Wollaton Academy was fantastic. They were so engaged with the task,” she said.

“The workshop was a great opportunity to show that projects like this involve so much more than construction – they also need ideas, communication and teamwork to bring them to life. We’re delighted to support the school  by helping inspire young people to think about the wide range of careers and skills involved in our industry.”