School children became graphic designers to help illustrate the boundary of Lincoln’s new Western Growth Corridor development.

Pupils from Birchwood Junior School drew images of sustainable houses, vehicles and green spaces to brighten up the WGC entrance on Skellingthorpe Road.

Then, with the help of Lincoln-based Optima Design, their drawing were turned into site hoardings and were unveiled to the youngsters yesterday (Thursday, 18th January).

The pupils, aged between eight and 10, were able to check out their art up close, and enjoyed seeing their work come to life on display on such a big scale.


Lindum Group MD Edward Chambers said: “The Western Growth Corridor development will create a vibrant new neighbourhood which enhances Lincoln and to be successful, it must connect with the existing community.

“We hope that working with young people in this way helps to begin creating a sense of ownership of the development.

“It’s lovely to see the results of the pupils’ work on the hoardings and sets the tone of what’s to come.”

The first phase of construction works for the development commenced in August 2023 and comprises of the construction of a new signalised traffic junction on Skellingthorpe Road and Birchwood Avenue, as well as a new access road into the Western Growth Corridor site. These enabling works are progressing well and are expected to be completed later in 2024.

The Western Growth Corridor project is expected to deliver approximately 3,200 much needed new homes, a neighbourhood centre, business park and transport infrastructure links.

The installation of the hoarding signifies a start on the delivery of the first phase of 52 homes, which subject to planning consent being granted, will see construction works commence in the summer of 2024.

David Beveridge, Headteacher at Birchwood Primary School said: “It’s been fantastic to work on such an opportunity with City of Lincoln Council and Lindum Western Growth Community. The pupil’s put so much hard work into envisioning a future community and we’re thrilled to see the final result.

“We’re passionate about amplifying the talent of our local youth, while also teaching about topics such as sustainability.

“This project has been a great chance for the students to put their knowledge of sustainable communities to use, and letting their creativity flourish. We hope passers by enjoy the design.”




Cllr Naomi Tweddle, Portfolio Holder for Inclusive Economic Growth at City of Lincoln Council added: “Seeing the pupil’s work on such a beautiful hoarding design is a real triumph. Optima have done a great job at incorporating all the wonderful drawings, and really reflects what we want to create with the Western Growth Corridor development.

“At its core we want to build a community that revolves around a positive impact for the future, with sustainability and nature at the heart of it.”